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# Question Included in public posting Notes measures. Scoring Range Criteria Scoring Describe whether and in what ways outreach and communications will help to achieve your projected benefits. 18 (c) What operating rules will you adopt to eliminate or minimize social costs (e.g., time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences/costs imposed upon consumers? Y Answers should address the following points: i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come/firstserve basis? Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts). Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans. ii. iii. Community-based Designation 19 Is the application for a community-based TLD? Y There is a presumption that the application is a standard application (as defined in the Applicant Guidebook) if this question is left unanswered. The applicant’s designation as standard or community-based cannot be changed once the application is submitted. A-13